| STP战略在哈尔滨市健身俱乐部中的应用研究——以哈尔滨人和国际健身俱乐部为例 |
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| 引用本文： | 付明.STP战略在哈尔滨市健身俱乐部中的应用研究——以哈尔滨人和国际健身俱乐部为例[J].哈尔滨体育学院学报,2012,30(2):54-57. |
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| 作者姓名： | 付明 |
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| 作者单位： | 黑龙江八一农垦大学军事体育部,黑龙江大庆,163319 |
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| 摘 要： | 目前国内体育健身市场发展迅速，但也存在诸多问题。特别是对于STP理论在健身俱乐部行业中的运用，还处于摸索和研究阶段。文章以哈尔滨人和国际健身俱乐部为例，分析了健身俱乐部营销策划中存在的主要问题，然后根据哈尔滨市健身俱乐部市场发展的状况，并结合本行业的固有特点，系统分析了如何在健身俱乐部营销中运用STP战略。
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| 关 键 词： | 健身俱乐部 STP战略 市场细分 目标市场 市场定位 |
The Use of STP Strategically Theory in the Fitness Club in Harbin -- take the Harbin Renhe International Fitness Club as an example |
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| Authors: | FU Ming |
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| Institution: | FU Ming(Military Affairs and P.E.Dept.in Heihongjiang Bayi Agricultural Unirersity,Daqing 163319,Heilongjiang China) |
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| Abstract: | The domestic sports fitness market develops rapidly at present,but a lot of questions exist.Especially the application of the STP theory in the fitness club is still in probing and study stage.This research object of this thesis is renhe fitness club,by using literature,questionnaire investigation,interview,observation method etc,it analyzed the main problems of the marketing plan.According to the present situation of domestic development of fitness club market and combining the intrinsic characteristic of the fitness club products,it studied how to use STP strategy. |
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| Keywords: | commercial fitness club STP strategically theory market segmentation Target mariketi marketposition |
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