| 新农村建设语境中的媒体职责 |
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| 引用本文： | 刘礼华,张玺乾.新农村建设语境中的媒体职责[J].宜宾学院学报,2006,6(10):92-95. |
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| 作者姓名： | 刘礼华 张玺乾 |
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| 作者单位： | 1. 中共宜宾市委宣传部,四川,宜宾,644000
2. 宜宾日报社,四川,宜宾,644002 |
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| 摘 要： | 推进社会主义新农村建设,媒介承担了营造舆论氛围和提供精神动力的职责。媒介在这一战略中,必须走出媒介歧视的观念误区,建设更加廉价和易得的媒介网络,千方百计提高农村居民的触媒率,提供有用而且有吸引力的资讯产品,提高舆论引导的技巧和艺术,这是当前媒介参与推进新农村建设的路径选择。
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| 关 键 词： | 新农村 媒介 职责 |
| 文章编号： | 1671-5365(2006)10-0092-04 |
| 收稿时间： | 04 20 2006 12:00AM |
| 修稿时间： | 2006年4月20日 |
Media Routes in Context of Constructing New Countryside of Socialism |
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| Authors: | LIU Li-hua ZHANG Xi-qian |
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| Institution: | Yibin Daily Newspaper Office, Yibin 644002, China |
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| Abstract: | Media has taken on the responsibility for creating the atmosphere of public opinion and providing the spiritual impetus for developing the construction of new countryside of socialism.To push forward the building of a new socialist countryside,the strategy which the media should follow is to eliminate the discrimination between urban and rural audiences,and to build inexpensive and easily accessible media networks,and to find ways to increase the media contact rate for the rural population,and to provide useful and attractive information products,and to sharpen the fine art of raising public consciousness and gauging public opinion.For media,these are the routes to join in creating a new socialist countryside. |
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| Keywords: | New Countryside Media Routes |
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