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浙江省部分高校学生体育消费调查
引用本文:罗建英,张辉.浙江省部分高校学生体育消费调查[J].体育学刊,2001,8(6):47-50.
作者姓名:罗建英  张辉
作者单位:杭州师范学院体育部,
基金项目:杭州师范学院青年基金,科研编号:2001XC724.
摘    要:运用问卷调查、献资料、访谈、数理统计等,对浙江省大学生的体育消费结构水平、体育消费动机等方面进行了调查、分析,认为浙江省大学生已具有较强的健身意识和体育消费观念,但消费总体水平较低;大学生的实物消费水平明显高于劳务消费水平,体育消费支出的内容还比较单一;大学生体育消费水平跟生活消费支出的水平成正相关,其中,劳务消费水平的增长幅度比实物消费水平的增长幅度更大;男、女大学生的体育消费动机存在明显差别。

关 键 词:体育消费结构  体育消费水平  体育消费动机  健身市场
文章编号:1006-7116(2001)06-0047-04
修稿时间:2001年9月3日

Analysis of undergraduate PE consumption at eight university in Zhejiang Province
LUO Jian-ying,ZHANG Hui.Analysis of undergraduate PE consumption at eight university in Zhejiang Province[J].Journal of Physical Education,2001,8(6):47-50.
Authors:LUO Jian-ying  ZHANG Hui
Abstract:Questionnaire investigation method , consulting data method ,interview method and statistical method are widely used in this paper to study and analyze the PE consumption level, structure, and motivation of undergraduates in Zhejiang Province. The conclusions are that undergraduates in Zhejiang Province have possessed better exercise consciousness and PE consumption ideas ,but the general consumption level is low .Undergraduate consumption of material objects is lower than that of labor services obviously ,which means the component of PE consumption is very single. And there is a positive correlativity between their PE consumption and life consumption. In detail, the increase of consumption on labor services is much higher than that of consumption on material objects; and the PE consumption motivations between male and female undergraduates are obviously different.
Keywords:structure of PE consumption  level of PE consumption  motivation of PE consumption  exercise markets  
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