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试论网页设计中的LOGO设计
引用本文:王长征.试论网页设计中的LOGO设计[J].山西广播电视大学学报,2011(6):49-50.
作者姓名:王长征
作者单位:商丘职业技术学院艺术系,河南商丘,476000
摘    要:LOGO是徽标或者标志的英文说法,起到对徽标拥有公司的识别和推广的作用。形象的LOGO可以让消费者记住公司主体和品牌文化。网络中的LOGO徽标主要是各个网站用来与其它网站链接的图形标志,它是网站形象的重要体现,代表着一个网站或网站的一个板块。掌握LOGO的设计流程、色彩、图形、特性、表现形式、规范等对于网络制作具有重要作用。

关 键 词:LOGO  网页设计  图形  文字

On the LOGO Design In Web Design
Wang Changzheng.On the LOGO Design In Web Design[J].Journal of Shanxi Radio & Tv University,2011(6):49-50.
Authors:Wang Changzheng
Institution:Wang Changzheng(The Art Department,Shangqiu Vocational and Technical College,Shangqiu,Henan,476000)
Abstract:LOGO is a trademark logo or mark in English,and plays a role in the company's recognition and promotion to the logo.Vivid logo will make consumers remember the company's mainstay and brand culture.Network logo is primarily a graphic logo that every site links with other websites,which is an important embodiment of the site image,and represents a web site or a plate of web site.It has an important role for network making to master the design process of LOGO,color,graphics,features,forms,norms and so on.
Keywords:LOGO  Web design  graphics  text
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