| 日本支撑循证决策的科技情报数据资源建设与应用 |
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| 引用本文： | 陈强,张杨一,马晓悦,曾润喜.日本支撑循证决策的科技情报数据资源建设与应用[J].图书情报工作,2021,64(22):126-133. |
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| 作者姓名： | 陈强 张杨一 马晓悦 曾润喜 |
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| 作者单位： | 1. 中国科学院文献情报中心 北京 100190;2. 中国科学院大学经济与管理学院图书情报与档案管理系 北京 100190 |
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| 基金项目： | 本文系国家社会科学基金青年项目"政务新媒体对青年群体的政治影响研究"（项目编号：17CXW026）研究成果之一。 |
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| 摘 要： | 目的/意义] 大数据时代的来临改变了科技情报的数据来源与应用架构,循证决策成为科技数据资源建设与应用的理论基础之一。通过分析SciREX计划,为支撑循证决策的科技情报数据资源建设与应用提供借鉴。方法/过程] 介绍SciREX计划的基本情况、数据资源建设过程和支撑决策过程。结果/结论] SciREX计划的特点包括以服务国家政策制定为导向、数据来源多元广泛且加工处理细致和重视数据资源之间的协同关联分析。SciREX计划数据资源建设与应用带来的启示为：政策目标导向和循证决策理念是数据资源建设的理论基础、数据搜集能力和共享机制是其建设保障,大规模数据集成分析是其未来应用方向。
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| 关 键 词： | 科技数据资源建设 循证决策 日本SciREX计划 |
| 收稿时间： | 2020-06-03 |
| 修稿时间： | 2021-07-23 |
The Influence Factors and Empirical Research of the Information Communication Effect of Government Official Accounts on Bilibili |
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| Chen Qiang,Zhang Yangyi,Ma Xiaoyue,Zeng Runxi.The Influence Factors and Empirical Research of the Information Communication Effect of Government Official Accounts on Bilibili[J].Library and Information Service,2021,64(22):126-133. |
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| Authors: | Chen Qiang Zhang Yangyi Ma Xiaoyue Zeng Runxi |
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| Institution: | 1.National Science Library, Chinese Academy of Sciences, Beijing 100190;2.Department of Library, Information and Archives Management, School of Economics and Management, University of Chinese Academy of Sciences, Beijing 100190 |
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| Abstract: | Purpose/significance] As one of the important channels for the communication between governments and young citizens, the information communication effect of government agencies' official accounts on Bilibili determines the communication efficiency and effect. Thus, studying on the influence factors of the information communication effect of these accounts will benefit the communication effect.Method/process] By using the content analysis and regression analysis, this study took 471 samples of the official account of The Central Committee of the Communist Young League in Bilibili as an example to systematically explore the influence of content theme, video category, the image of cover, screen format, subtitles, organizational form, editing rate, and video duration on the communication effect of government accounts in Bilibili.Result/conclusion] The results show that the theme of technology, music, and fashion can improve the overall communication effect, and technology videos have the highest contribution; melodrama, live video, and surveillance video all significantly affect the overall communication effect, and live video has the highest contribution. What's more, video clip rate, vertical screen video, subtitle addition, collaborative creation, etc. can make a positive effect as well. The vertical screen contributes the most. Yet video duration and covers are not significant. The operation of government Bilibili accounts should fully release the patriotic emotion of youth, make some innovations on the video form, optimize the process of making videos and make some innovations on the organization form. |
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| Keywords: | government accounts on Bilibili government social media communication effect content analysis |
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