| 数字经济驱动体育产业高质量发展的理论阐释与实践路径 |
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| 引用本文： | 柳鸣毅,龚海培,胡雅静,孔年欣,但艳芳,张毅恒.数字经济驱动体育产业高质量发展的理论阐释与实践路径[J].武汉体育学院学报,2021,54(10):5-12. |
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| 作者姓名： | 柳鸣毅 龚海培 胡雅静 孔年欣 但艳芳 张毅恒 |
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| 作者单位： | 1. 武汉体育学院 体育社会科学研究中心, 湖北 武汉 430079;2. 武汉体育学院 经济与管理学院, 湖北 武汉 430079;3. 武汉体育学院 校办, 湖北 武汉 430079 |
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| 基金项目： | 湖北省教育厅科学研究计划中青年人才项目（Q20194101）；国家体育总局青少年体育司委托项目；武汉体育学院科研创新中青年团队项目；东湖学子特聘岗位计划项目。 |
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| 摘 要： | 数字经济是以创新为核心驱动力的新型经济形态，与体育产业深度融合，可以为体育产业高质量发展注入新的动力。运用文献资料、案例分析、专家访谈等研究方法，阐释数字经济驱动体育产业高质量发展的内涵特征、理论依据和作用机理，以vSport体育价值链和中国移动咪咕公司直播CBA赛事为例，分析区块链、5G等数字技术的应用场景。针对我国存在数字政策供给体系薄弱、数字信息资源利用效率不高、体育产业数字化发展水平受限、体育科技创新人才紧缺等现实困境，提出实施体育产业创新驱动战略、以体育产业供给侧改革为主线、推动体育产业数字化发展、培养体育领域的数字经济人才，加快体育企业数字化转型等实践路径。
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| 关 键 词： | 数字经济 体育产业 高质量发展 产业数字化 体育企业 |
| 收稿时间： | 2021-07-19 |
Integration of Sports and Education: Mission,International Experience,China's Plan |
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| LIU Mingyi,GONG Haipei,HU Yajing,et al.Integration of Sports and Education: Mission,International Experience,China's Plan[J].Journal of Wuhan Institute of Physical Education,2021,54(10):5-12. |
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| Authors: | LIU Mingyi GONG Haipei HU Yajing |
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| Institution: | 1. Sports Social Science Research Center, Wuhan Sports Univ., Wuhan 430079, China;2. School of Economics & Management, Wuhan Sports Univ., Wuhan 430079, China;3. Office of Wuhan Sports Univ., Wuhan 430079, China |
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| Abstract: | In the new era, the integration of sports and education is for comprehensive and deepened reform of sports. According to "policy analysis presenting the reality, international experience providing reference, and China' plans providing future development measures", the research holds that the healthy development of the youth is the goal of the policy of "deepening the integration of sports and education to promote the healthy development of the youth". It is necessary to take on the mission of the times by removing barriers and realizing the integration of goals from four main bodies:school sports, sports schools at all levels, high-level sports teams on campus and social sports organizations. The experience of the integration of sports and education in Britain can be drawn from because the division of sports and education functional departments in Britain is similar to that in China. In China, Physical Education, School Sport and Club Strategy (PESSCL) has been implemented by the government, society and market, which enlightens the integration of sports and education. On the basis of organization governance, activity development, event operation, human resource and guarantee measures, it is proposed that an integrated system consisting of "promoting diversified organizations in healthy development of the youth, stimulating the wide participation of youth in diversified activities, taking into account multi-level sports competitions at the goal of popularization and improvement, training teachers with high-quality service ability, and integrating multi field resources of the government, society and market", and forms the China's plan for the integration of sports and education. |
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| Keywords: | Ouvenile sports integration of sports and education era's mission international experience China's plan |
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