| 广州大学城体育产业发展策略探析 |
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| 引用本文： | 卞伯高,马少辉.广州大学城体育产业发展策略探析[J].山西师大体育学院学报,2010,25(1):45-47. |
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| 作者姓名： | 卞伯高 马少辉 |
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| 作者单位： | 广州中医药大学体育健康学院,广东,广州,510006 |
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| 摘 要： | 运用文献资料法、对比研究法等对广州大学城体育产业的发展背景和机遇进行了分析，指出目前大学城体育产业发展所面临的问题：大学城体育产业经营项目少，市场面窄；经营人才缺乏，经营管理不善；消费群体单一，以本校人员为主；大学城品牌效应缺乏。针对这些问题提出了今后发展的策略：解放思想，提高对高校体育产业的认识；吸引优秀体育经济、管理人才；统一规划，拓宽大学城体育产业市场领域；创建大学城体育品牌。
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| 关 键 词： | 广州 大学城 体育产业 |
The Studies of the Development Strategy of Sports Industry in Guangzhou University City |
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| BIAN Bo-gao,MA Shao-hui.The Studies of the Development Strategy of Sports Industry in Guangzhou University City[J].Journal of Physical Education Institute of Shanxi Teachers University,2010,25(1):45-47. |
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| Authors: | BIAN Bo-gao MA Shao-hui |
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| Institution: | BIAN Bo-gao,MA Shao-hui(Healthy Academy of Sports,Guangzhou University of Chinese Medicine,Guangzhou,Guangdong 510006,China) |
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| Abstract: | Using literature and comparative methods,the paper has analyzed the background and development opportunities of Guangzhou University City's sports industry and point out the problems that it faces: The small business project and the narrow market of sports industry;The lack of operating personnel,poor management;Simple consumer groups,school-based staff;The lack of University City brand.The paper has proposed the future development strategies: Emancipate the mind,increase the awareness of college sports ind... |
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| Keywords: | Guangzhou university city sports Industry |
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