| 探讨高职院校校园文化品牌活动创建路径——以台州职业技术学院“商文化”系列活动为例 |
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| 引用本文： | 潘秀秀.探讨高职院校校园文化品牌活动创建路径——以台州职业技术学院“商文化”系列活动为例[J].湖北广播电视大学学报,2011,31(4):10-11. |
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| 作者姓名： | 潘秀秀 |
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| 作者单位： | 台州职业技术学院,浙江,台州,318000 |
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| 摘 要： | 校园文化品牌活动是在传统校园文化建设的基础上,整合各方面资源,不断探索发展起来的。目的是为了增强学生职业能力,提升职业素质,更好地服务于教学专业改革,实现人的全面发展。在创建路径的探索过程中,紧密结合人格教育和知识教育,以达到育人和服务社会的目标。
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| 关 键 词： | 校园文化 品牌人格 教育引导 专业职业素养 |
A Tentative Study on the Construction of Campus culture in brand activities |
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| PAN Xiu-xiu.A Tentative Study on the Construction of Campus culture in brand activities[J].Journal of Hubei Radio& Televisonuniversity,2011,31(4):10-11. |
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| Authors: | PAN Xiu-xiu |
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| Institution: | PAN Xiu-xiu |
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| Abstract: | The brand activities of college campus culture is based on traditional campus culture construction,integrating various aspects resources and developing continuously.The purpose of these activities is to enhance students’ career abilities,promote career qualities.As a result,they can serve professional teaching reform better and realize human overall development.In the process of exploring these activities,we combine them with personality and knowledge education in order to achieve the goal of cultivating people and serving society. |
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| Keywords: | campus culture brand personality education leading professional career qualities |
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