| 论四川旅游业发展的必经之路--云南旅游业的发展对四川旅游业的启示 |
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| 引用本文： | 廖佰翠.论四川旅游业发展的必经之路--云南旅游业的发展对四川旅游业的启示[J].乐山师范学院学报,2002,17(6):95-98. |
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| 作者姓名： | 廖佰翠 |
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| 作者单位： | 四川师范大学,旅游学院,四川,成都,610068 |
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| 摘 要： | 政府主导、加大投入、注重旅游产品的开发、加强宣传、科教兴旅是云南旅游迅速发展的成功经验。这些成功经验，对同处西南的四川旅游的发展具有较强的借鉴意义。更新观念、统一协调；吸引资金、全面发展；科学规划、规范市场；加强宣传、扩大客源；科教兴旅、提高素质是四川旅游业发展的必经之路。
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| 关 键 词： | 四川 旅游业 发展 云南 旅游产品 客源市场 促销意识 |
| 文章编号： | 1009-8666(2002)06-0095-04 |
| 修稿时间： | 2002年5月23日 |
On Lessons of Tourism from Yunnan's Tourist Development |
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| LIAO Bai-cui.On Lessons of Tourism from Yunnan''s Tourist Development[J].Journal of Leshan Teachers College,2002,17(6):95-98. |
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| Authors: | LIAO Bai-cui |
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| Abstract: | Sichuan' s tourist professionals should learn from Yunnan about the successful experience in rapid development of its tourism in the following; the government leadership, the increased investment, the emphasis on the development of tourist product, enhancement of advertisement, the scientific and technological prosperity of tourism. In order to make great achievements in Sichuan tourism, these measures must be taken in a diverse of aspects such as renewed ideas, integration and coordination, funds attraction, to reach the goal that the prosperity of tourism in Sichuan motivated by Science and Education in the process of the market reinforcement and quality improvement. |
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| Keywords: | Tourism Development Enlightenment |
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