| “三网融合”对我国传媒生态位的影响 |
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| 引用本文： | 罗卫光.“三网融合”对我国传媒生态位的影响[J].湖南第一师范学报,2012(2):116-120. |
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| 作者姓名： | 罗卫光 |
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| 作者单位： | 湖南第一师范学院文史系,湖南长沙410205 |
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| 摘 要： | 我国已经进入＂三网融合＂试点阶段,＂三网融合＂对传媒生态位产生潜在影响：一是促进传媒物理生态位变迁,实现各类媒介的＂时空趋同＂;二是革新传媒的营养生态位,改变生态营养单一的状况,丰富传媒的食物链;三是革新传媒的政治生态位,淡化传媒管制的行政色彩,凸显市场力量。这将带来传媒生态危机,诸如版权问题、内容同质化及信息安全等问题。在这种趋势下,再造生产流程、实行制播分离,采取生态位分离、细分、整合、创新等策略是应对传媒生态位变迁的有效举措。
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| 关 键 词： | 三网融合 传媒生态位 时空趋同 制播分离 传媒生态危机 |
The influence on Mass Media Ecological Niche Caused by the Innovation of Tri- Networks Convergence |
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| LUO Wei-guang.The influence on Mass Media Ecological Niche Caused by the Innovation of Tri- Networks Convergence[J].Journal of First Teachers College of Hunan,2012(2):116-120. |
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| Authors: | LUO Wei-guang |
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| Institution: | LUO Wei-guang(Department of Literecture and History,Hunan First Normal University,Changsha Hunan 410205) |
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| Abstract: | Nowadays China has come to a stage of experimenting tri-network convergence which would lead to the transformation of mass media ecological niche through extending the nerve of the media to realize the assimilation without limitation of time and space,changing the condition of lacking various ecological nutrition,strengthening the regulation on market force of mass media while weakening its influence of administration force.Tri-network convergence also causes media ecological crisis such as infringing upon copyright,the assimilation of communication content,the safety of information.It is an effective solution to solve the problem by reforming the process of information production,separating the fabrication and transmission of programme,and dividing,integrating,and creating ecological niche. |
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| Keywords: | tri-network convergence mass media ecological niche the assimilation of space-time dimension the separation of fabrication and transmission media ecological crisis |
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