| 电视频道品牌化 |
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| 引用本文： | 金卓.电视频道品牌化[J].六盘水师范高等专科学校学报,2008,20(6):86-88. |
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| 作者姓名： | 金卓 |
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| 作者单位： | 西南林学院社科系,昆明,650224 |
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| 摘 要： | 随着电视媒体市场的进一步完善和发展,我国电视业已进入品牌时代,频道经营也演变为品牌经营,人们已认识到电视频道的品牌化建设是电视业未来发展的必由之路.从我国电视频道品牌化取得的初步成效入手.分析存在的问题,着重探讨我国电视频道品牌化的实现途径.
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| 关 键 词： | 电视频道 品牌化 建设 |
How to Make a TV Channel a Well-known Brand |
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| JIN Zhuo.How to Make a TV Channel a Well-known Brand[J].Journal of Liupanshui Teachers College,2008,20(6):86-88. |
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| Authors: | JIN Zhuo |
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| Abstract: | With the development and improvement of the TV medium market, the TV industry has already come into the age of well-inown brands in our country . The management of a TV channel has turned out to be that of a well-inown brand . People have realized that the only way leading to the development of TV industry in the future is to make a TV channel a well-inown brand. According to the achievements we have made in this field, this paper tries to probe into the present problems and point out the way of how to make... |
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| Keywords: | TV channel well-known brand construction |
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