| 会议旅游供应商合作关系研究 |
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| 引用本文： | 周晓丽,徐虹.会议旅游供应商合作关系研究[J].长治学院学报,2013(5):7-11. |
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| 作者姓名： | 周晓丽 徐虹 |
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| 作者单位： | 长治学院历史文化与旅游管理系,山西长治046011 |
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| 摘 要： | 供应链管理这一新型的管理理念自20世纪80年代产生之后,在制造业得到了较多的关注和应用。然而,这一先进的新型管理工具在会议旅游产业的应用还较少。本文研究了会议旅游供应商合作关系的意义并构建了以专业会议策划商为核心企业的会议旅游供应链;然后实证研究了各个会议旅游供应商之间的合作关系,以期结论能对会议旅游供应商合作关系的发展提供一些借鉴,使其在激烈的会议旅游市场竞争中获得竞争优势。
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| 关 键 词： | 供应链管理 会议旅游 合作关系 |
A Research on the Cooperation between the Conference Tourism Suppliers |
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| Zhou Xiao-li,Xu Hong.A Research on the Cooperation between the Conference Tourism Suppliers[J].Journal of Changzhi University,2013(5):7-11. |
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| Authors: | Zhou Xiao-li Xu Hong |
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| Institution: | (Department of History-Cultury ＆ Tourism Management Changzhi University, Changzhi Shanxi 046011 ) |
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| Abstract: | As a new management philosophy,supply chain management was advanced in the 1980s.Since then,it has been successfully put into application in the manufacturing industry.However,this new advanced management tool has not been applied in the conference tourism sector.This thesis firstly pointed out that the cooperation between the specialized conference planners and the conference tourism suppliers is very important.Then the thesis established a conference tourism supply chain.Finally the thesis carried out a questionnaire survey which meant to research the cooperation among the conference tourism suppliers.This thesis hopes to provide some guidance for the conference tourism suppliers,so that they can gain a competitive edge in the fierce competition of the conference tourism market. |
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| Keywords: | supply chain management conference tourism relationship |
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