Discoverability and Access in Book Publishing |
| |
| Authors: | Evan Schnittman |
| |
| Institution: | 1.Global Business Development,Oxford University Press,New York,USA |
| |
| Abstract: | Search engine discoverability programs have changed the fundamentals of book marketing by enabling content inside the book
to be used as the source of marketing itself via search results inside books. The internet trifecta of search, browse, buy
is the end game but the complexities of making this work is explored along with an in-depth overview of the potential upside
and difficulties of online content purchase models. |
| |
| Keywords: | |
| 本文献已被 SpringerLink 等数据库收录！ |
|
