| 广西民族传统体育产业化市场定位与秩序对策研究 |
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| 引用本文： | 杨放,何江川.广西民族传统体育产业化市场定位与秩序对策研究[J].西安体育学院学报,2006,23(2):52-54. |
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| 作者姓名： | 杨放 何江川 |
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| 作者单位： | 广西民族大学体育与健康科学学院,南宁,530006 |
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| 基金项目： | 广西教育厅科研项目桂教[2004]20号 |
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| 摘 要： | 广西民族传统体育文化交流区位优势突出,基础扎实,前景看好,其产业发展应定位国内市场、东南亚市场,依托旅游业和文化产业协同发展。通过非均衡的市场定位和发展秩序布局,形成以几个重点地区为支撑,连点成面,由面成带的民族传统体育产业分布,促进广西民族传统体育产业向结构合理化、市场化方向发展。
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| 关 键 词： | 民族传统体育 市场定位 文化产业 |
| 文章编号： | 1001-747X（2006）02-0052-03 |
| 收稿时间： | 10 12 2005 12:00AM |
| 修稿时间： | 2005-10-122005-12-26 |
Countermeasure Research on Marketing Orientation and Order for Guangxi Ethnic Sport Industrialization |
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| YANG Fang,HE Jiang-chuan.Countermeasure Research on Marketing Orientation and Order for Guangxi Ethnic Sport Industrialization[J].Journal of Xi'an Institute of Physical Education,2006,23(2):52-54. |
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| Authors: | YANG Fang HE Jiang-chuan |
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| Institution: | Sports and Health College, Guangxi University for Nationalities, Nanning 530006, China |
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| Abstract: | We should make Guangxi as an intercourse platform of nation traditional sport culture between China and south-east Asia,as it has super area,foundation and future.We will develop national sport industry in cooperation with tourism and culture industry with a view to Chinese and south-east Asia markets.According to non-balanced marketing orientation and developing order distrabution,we should form a rationalized industry distribution from several 'key points' developing into an area,even an industry lace,and make Guangxi ethnic sport industry develop more reasonable and marketable. |
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| Keywords: | ethnic teaditiond sports market orientation cutural industry |
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