| 关于广告创意的再思考 |
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| 引用本文： | 马涛.关于广告创意的再思考[J].天水师范学院学报,2005,25(6):82-84. |
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| 作者姓名： | 马涛 |
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| 作者单位： | 天水师范学院,艺术学院,甘肃,天水,741001 |
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| 摘 要： | 创意是一种创造性的思维活动,是意识与潜意识相互转化的过程,是一个不断创新构想的过程,是广告策略的延伸;创意不是策划的图形化和文字化,更不是制作技术,而是在紧张思考、努力探索的基础上,由有关事物的触发而突然闪现出的一种顿悟,是在高度紧张思维后注意力转移的结果,是经长期思考后偶然得之的意念;创意是旧元素的重新组合。
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| 关 键 词： | 促销 原创性 目标受众 广告创意 广告学 传播学 |
| 文章编号： | 1371-1351(2005)06-0082-03 |
| 修稿时间： | 2005年8月11日 |
The Rethinking on the Originality of Advertisement |
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| MA Tao.The Rethinking on the Originality of Advertisement[J].Journal of Tianshui Normal University,2005,25(6):82-84. |
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| Authors: | MA Tao |
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| Abstract: | Originality is a kind of creative thinking activity,is a mutual transportation process between consciousness and lusciousness,is the extinction of the advertisement strategy.Originality is not making a scheme to graphs or words,let alone the manufacture skill.It is a type of sudden insight which base on the intense thinking and diligent probing and because of the touch of things correlated with this,is the outcome of attentions transfer after long time thinking.Originality is the realignment of former element. |
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| Keywords: | promotion sales the aimed audience and advertisement study communication the originality of advertisement |
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