| 网络书店图书差评分析及其启示 |
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| 引用本文： | 李明.网络书店图书差评分析及其启示[J].图书馆杂志,2012(9):58-61,94. |
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| 作者姓名： | 李明 |
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| 作者单位： | 南京大学信息管理学院 |
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| 摘 要： | 作为当代阅读文化的生动体现,网络书评已逐步成为广大读者选择图书的重要依据之一,其中,图书差评对读者判断的影响力不容小觑。文章通过对网络书店中图书差评内容的具体分析,探讨其对优化图书出版、维护读者利益、促进图书销售的有益启示,旨在为网络书评积极效用更深层次的引导与推动探索思路。
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| 关 键 词： | 网络书评 图书差评 读者 图书出版 图书销售 |
Analysis of Negative Book Reviews in Online Bookstores and Its Enlightenment |
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| Li Ming.Analysis of Negative Book Reviews in Online Bookstores and Its Enlightenment[J].Library Journal,2012(9):58-61,94. |
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| Authors: | Li Ming |
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| Institution: | Li Ming(The School of Information Management of Nanjing University,Jiangsu 210093) |
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| Abstract: | As a vivid embodiment of modern reading culture,online book reviews have been one of the important bases for book choice of the reader.It should make a point of the impact power of negative book reviews to the judgment of readers.This paper discusses the useful enlightenment for optimizing book publishing,sticking up for readers and advancing book selling by analyzing the contents of negative book reviews in online bookstores.It hopes to explore ideas of deeply leading and promoting the positive use of online book reviews. |
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| Keywords: | Online book review Negative book review Reader Book publishing Book selling |
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