| 高等师范院校市场营销专业实践教学方式探析 |
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| 引用本文： | 王品飞,张辅轩.高等师范院校市场营销专业实践教学方式探析[J].通化师范学院学报,2007,28(5):62-64. |
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| 作者姓名： | 王品飞 张辅轩 |
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| 作者单位： | 通化师范学院,工商管理系,吉林,通化,134002 |
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| 摘 要： | 目前,市场营销专业在各类高校均有设置,且呈现出不同状况,实践性教学是目前高校所普遍采用的教学方式,在高等师范院校市场营销专业的教学过程中,实践教学方式对学生能力的培养和综合素质的提高能够起到非常重要的作用。
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| 关 键 词： | 高等师范院校 实践性教学 营销理念 实践操作技能 |
| 文章编号： | 1008-7974（2007）05-0062-03 |
| 修稿时间： | 2007-03-14 |
Exploration of Practical Teaching Way of Marketing Specialty in Normal Universities |
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| WANG Pin-fei et al.Exploration of Practical Teaching Way of Marketing Specialty in Normal Universities[J].Journal of Tonghua Teachers College,2007,28(5):62-64. |
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| Authors: | WANG Pin-fei |
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| Institution: | Department of Business Administration, Tonghua Teachers College, Tonghua, Jilin 134002 |
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| Abstract: | Marketing specialty is established in various universities at present,it presents the different situations.The practical teaching is the teaching way which universities use generally.In the teaching process of marketing specialty in normal universities,the practical teaching way plays an important role in cultivating students' abilities and improving their comprehensive qualities. |
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| Keywords: | normal universities practical teaching marketing philosophy practical operational skill |
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