| 蒙古族传统图形艺术与现代视觉传达设计 |
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| 引用本文： | 雷青.蒙古族传统图形艺术与现代视觉传达设计[J].内蒙古师范大学学报(哲学社会科学版),2006,35(6):112-114. |
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| 作者姓名： | 雷青 |
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| 作者单位： | 内蒙古师范大学国际现代设计艺术学院,内蒙古呼和浩特010022 |
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| 摘 要： | 图形艺术具有通过某一表象事物，表达丰富内涵的特征，这个特征与设计语言、元素的基本条件吻合，它是图形艺术在现代视觉传达中应用的契合点。蒙古族传统图形的发生、发展体现了该民族特殊的社会文化背景。在蒙古族传统图形艺术与现代视觉传达设计中的应用方面要尽量做到：反对简单地拿来照搬；强调差异化的诉求与表现策略；充分表现民族精神、民族气质、民族心理。
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| 关 键 词： | 蒙古族 传统图形艺术 现代视觉传达设计 |
| 文章编号： | 1001-7623（2006）06-0112-03 |
| 收稿时间： | 2006-06-15 |
| 修稿时间： | 2006-06-15 |
TRADITIONAL MONGOLIAN GRAPHIC ART AND MODERN VISUAL COMMUNICATION DESIGN |
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| Lei Qing.TRADITIONAL MONGOLIAN GRAPHIC ART AND MODERN VISUAL COMMUNICATION DESIGN[J].Journal of Inner Mongolia Normal University (Philosophy & Social Science),2006,35(6):112-114. |
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| Authors: | Lei Qing |
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| Institution: | College of International Modern Art Design, Inner Mongolia Normal University, Huhhot, China 010022 |
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| Abstract: | To represent rich connotation through images is the characteristic of graphic art which coincides with the fundamental elements of design language and which is the very joint point of graphic art in its application in modem visual communication. The formation and development of traditional Mongolian graphics show the special social and cultural background of the Mongolian nationality. This article analyzes the situation of modem visual communication design in Inner Mongolia and advances that the application of Mongolian traditional graphic art in modern visual communication should not be a simple adoption and imitation. On the contrary, it should emphasize differences and strategies of expression, and should master accurately the spirit, disposition and psychology of the Mongolian nationality. |
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| Keywords: | Mongolian traditional graphic art modem visual communication design difference graphic arts and traditional Mongolian decorative painting |
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