| 试论大学生消费教育 |
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| 引用本文： | 顾玲玲.试论大学生消费教育[J].黑龙江科技信息,2010(27):225-225. |
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| 作者姓名： | 顾玲玲 |
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| 作者单位： | 南通航运职业技术学院,交通工程系,江苏,南通,226010 |
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| 摘 要： | 目前国内大多数学者研究认为:大学生在消费过程中存在着不健康的消费心理和非理性的消费倾向,大学生的消费行为是一种非理性的不健康行为。主要分析了大学生不良消费行为的类型;当代大学生不良消费行为的成因;介绍了国外消费教育;最后明确了我国高校加强大学生消费教育的必要性和途径。
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| 关 键 词： | 大学生 消费行为 消费教育 |
Trying to Discuss the Consumer Education for College Students |
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| Abstract: | At present,the majority of authors in mainland considers that there is an unhealthy consumer psychology and irrational proponsity to consume in the consumption process,the consumer behavior of college students is unhealthy and irrational. Based on this point,this essay analyzes the types and causes of non-performing consumer behavior;introduces consumer behavior in foreign countrics;finally,makes sure that colleges in our country should strengthen the need for consumer education,besides that,provide some consumer education approaches for college students. |
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| Keywords: | college students consumer behaviors consumer education |
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