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网络关系、技术多元化与企业技术标准化能力
引用本文:邹思明,曾德明,张利飞,陈文婕.网络关系、技术多元化与企业技术标准化能力[J].科研管理,2017,38(9):12-20.
作者姓名:邹思明  曾德明  张利飞  陈文婕
作者单位: 1中南林业科技大学商学院,湖南 长沙410004;; 2湖南大学工商管理学院,湖南 长沙410028;; 3湖南大学经济与贸易学院,湖南 长沙410006
基金项目:基金项目:国家自科重点项目(71233002)(2013-2017);国家自科面上项目(71273085)(2013-2016),(71373074)(2014-2017);国家自科青年项目(71603080)(2017-2019),(71403299)(2015-2017);湖南省自科基金面上项目(2015JJ4016)。
摘    要:本研究基于国家重点产业专利信息服务平台与国家标准馆,以汽车产业1985年-2010年协作研发网络中所有3800家企业申请的专利及参与制定的技术标准为面板数据,实证分析我国汽车产业协作研发网络关系如何影响企业技术标准化能力。研究发现,企业在网络中的关系强度与关系广度均能正向影响企业技术标准化能力,关系广度比关系强度对企业技术标准化能力的影响更直接;技术多元化中介于网络关系对企业技术标准化能力的影响,企业的弱相关多元化中介于关系广度对技术标准化能力的影响,而关系强度则通过强相关多元化影响企业技术标准化能力;研究还发现,企业进行强相关多元化有利于其在技术标准制定中获得主导者优势,而进行弱相关多元化则更利于其成为技术标准制定的跟随者,获取更多领域标准制定的机会。

关 键 词:网络关系广度  网络关系强度  技术多元化  技术标准化能力
收稿时间:2015-04-22

Network Relation,Technology Diversity and the Enterprises' Technological Standardization Capability
Zou Siming,Zeng Deming,Zhang Lifei,Chen Wenjie.Network Relation,Technology Diversity and the Enterprises' Technological Standardization Capability[J].Science Research Management,2017,38(9):12-20.
Authors:Zou Siming  Zeng Deming  Zhang Lifei  Chen Wenjie
Institution:1. Business School,Central South University of Forestry and Technology, Changsha 410004, Hunan, China; 2. School of Business Administration, Hunan University, Changsha 410028, Hunan, China; 3. School of Economics and Trade, Hunan University, Changsha 410006, Hunan, China
Abstract:This paper aims at empirically analysis on how network relationships affect focal firm’s technological standardization capability, based on the panel data of patents and standards from all 3800 enterprises in cooperative R&D network between 1985 and 2010 in the automobile industry. The data were collected from the National Key Industry’s Patent Information Services Platform and National Library of Standards. The study findings show, both breadth and strength of relationship in the network can influence the enterprise's technological standardization capability positively, the breadth of relationship in the network have a more direct impact than the strength of relationship, the weak related diversity is a mediating variable between the breadth of relationship and the focal firms' technological standardization capability, while the strength of relationship influence the technological standardization capability through strong related diversity. Besides, the strong related diversity is good to improve the dominant advantage in the standards-setting, and the weak related diversity company will likely become the followers in the standards-setting, obtaining more opportunities in different technology fields.
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