| 感知价值视角的移动SNS用户持续使用意向研究 |
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| 引用本文： | 赵文军,周新民.感知价值视角的移动SNS用户持续使用意向研究[J].科研管理,2017,38(8):153-160. |
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| 作者姓名： | 赵文军 周新民 |
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| 作者单位： | 湖南商学院湖南省移动电子商务协同创新中心;
移动商务智能湖南省重点实验室，湖南 长沙 410205 |
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| 基金项目： | 基金项目：湖南省自科青年项目“虚拟社区成员持续知识共享行为的驱动机制研究：价值与依恋的双重视角”（14JJ3128），2014.1-2016.12；湖南省教育厅一般项目“虚拟社区成员持续知识共享行为的影响机制及实证研究” （13C469），2013.7-2016.12；教育部人文社会科学研究规划基金项目“基于文本水印的网络教育资源数字版权保护关键问题研究”（12YJAZH216），2013.1－2016.12。 |
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| 摘 要： | 基于对国内外社交服务用户动机的梳理,分析移动SNS用户感知价值的结构维度包括社会价值、信息价值和娱乐价值。借鉴感知价值和期望确认理论,构建了移动SNS用户持续使用意向模型。以328份移动SNS用户为样本,通过结构方程模型对概念模型中各变量之间的关系进行实证检验。实证结果显示社会价值、信息价值和娱乐价值不仅直接正向影响持续使用意向,而且还通过满意度间接影响用户持续使用意向。
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| 关 键 词： | 感知价值 使用与满足 移动SNS 持续使用意向 |
| 收稿时间： | 2015-06-01 |
A research on the continuance intention of mobile SNS users from the view of perceived value |
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| Zhao Wenjun,Zhou Xinmin.A research on the continuance intention of mobile SNS users from the view of perceived value[J].Science Research Management,2017,38(8):153-160. |
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| Authors: | Zhao Wenjun Zhou Xinmin |
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| Institution: | Mobile E-Business Collaborative Innovation Center of Hunan Province, Key Laboratory of Hunan Province ;
for Mobile Business Intelligence, Hunan University of Commerce, Changsha 410205, Hunan, China |
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| Abstract: | Based on the motivation of the social service users at home and abroad, this paper analyses mobile SNS user’s perceived value including social value, information value and entertainment value. Drawing on perceived value and expectation-confirmation theory, the concept model of SNS user continuance intention is constructed. Using structural equation model，an empirical analysis on 328 mobile SNS users is carried out to test and verify this model．The result shows that social value, information value and entertainment value not only directly affects continuance intention, but also has indirect effect on continuance intention through satisfaction. carried out to test and verify this model．The result shows that social value, information value and entertainment value not only directly affects continuance intention, but also has indirect effect on continuance intention through satisfaction. Finally, the limitations of the study and future research directions are proposed. |
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| Keywords: | perceived value uses and gratification mobile SNS continuance intention |
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