| 基于华为的战略转型分析 |
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| 引用本文： | 庄学敏.基于华为的战略转型分析[J].科研管理,2017,38(2):144-152. |
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| 作者姓名： | 庄学敏 |
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| 作者单位： | 广东财经大学会计学院 |
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| 基金项目： | 广东省哲学社会科学规划项目（GD13CGL09）。 |
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| 摘 要： | 本文以战略转型为导向、以资源基础理论、生命周期理论和可持续增长理论为支撑,提炼了一个针对企业战略转型的分析框架;并以华为为例,运用案例分析和财务分析方法,分别从企业所拥有的资源和能力基础、转型时机的把握以及采取的财务激励政策等方面归纳了实施战略转型成功的关键要素。具备了这些要素,企业就可能通过战略转型实现可持续增长。
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| 关 键 词： | 战略转型 资源基础 产品生命周期 财务决策 可持续增长 |
| 收稿时间： | 2014-12-24 |
An Analysis of Strategic transformation Based on Huawei |
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| Zhuang Xuemin.An Analysis of Strategic transformation Based on Huawei[J].Science Research Management,2017,38(2):144-152. |
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| Authors: | Zhuang Xuemin |
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| Institution: | Accounting School, Guangdong University of Finance and Economics, Guangzhou 510320, Guangdong, China |
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| Abstract: | With the continued rapid development of science and technology, the business border within the industry and business strategy adjustments become the norm and strategic choice for enterprise survival and development becomes more important. By adopting case study method on Huawei, this paper develops a strategic transformation-oriented financial diagnosis framework supported by Chinese conventional wisdom, resource-based theory, life cycle theory and sustainable growth theory. By exploring the key elements of the strategic transformation, which are product life cycle , enterprise resource base, and proper financial incentives, this paper illustrates that only all the three elements are available can a company achieve its strategic transformation goals - sustainable growth and enriches the strategic goal-oriented financial decision theory connotation. |
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| Keywords: | strategic transformation resource base theory life cycle theory financial decision sustainable growth |
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