| 我国体育赞助发展的制约因素及其对策 |
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| 引用本文： | 娄道舰.我国体育赞助发展的制约因素及其对策[J].四川体育科学,2005(3):4-6,17. |
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| 作者姓名： | 娄道舰 |
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| 作者单位： | 安徽师范大学体育学院,安徽,芜湖,241000 |
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| 摘 要： | 体育赞助作为体育经济活动中最活跃的部分,已经成为繁荣体育市场和促进体育事业发展的重要因素.通过对制约我国体育赞助发展因素的分析,针对性地提出促进我国体育赞助健康发展的对策.
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| 关 键 词： | 体育赞助 发展 制约因素 对策 |
| 文章编号： | 1007-6891（2005）-03-0004-03 |
| 收稿时间： | 2004-10-24 |
| 修稿时间： | 2004-10-24 |
Restrictive Elements and Countermeasures of Sports Sponsorship Development in China |
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| LOU Dao-jian.Restrictive Elements and Countermeasures of Sports Sponsorship Development in China[J].Sichuan Sports Science,2005(3):4-6,17. |
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| Authors: | LOU Dao-jian |
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| Institution: | P E. College of Anhui Normal University, Anhui Wuhu, 241000, China. |
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| Abstract: | As the most active part in sports economic activities, sports sponsorship has already become an important element to boom the sports market and promote the development of the sports industry. Through the analysis of the elements that have restricted sports sponsorship development in China, this paper puts forward the correspondent countermeasures to promote the sound sports sponsorship development in China. |
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| Keywords: | Sports sponsorship Development Restrictive elements Countermeasures |
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