| 省级电视台与城市电视台差异化经营探微 |
| |
| 引用本文： | 邬光照.省级电视台与城市电视台差异化经营探微[J].新闻界,2008(2):98-100. |
| |
| 作者姓名： | 邬光照 |
| |
| 作者单位： | 四川师范大学,成都,610068 |
| |
| 摘 要： | 本文从当前电视媒介竞争格局和理论层面上探讨了省级电视台与城市电视台之间的差异化经营策略。
|
| 关 键 词： | 省级电视台 城市电视台 差异化经营 |
Research on the Differentiation Operation Between Province TV Media and city TV Media |
| |
| Wu Guangzhao.Research on the Differentiation Operation Between Province TV Media and city TV Media[J].Press Circles,2008(2):98-100. |
| |
| Authors: | Wu Guangzhao |
| |
| Abstract: | The paper approaches the differentiation operating tactics between province TV media and city TV media from current TV media competitive setup and theory level. |
| |
| Keywords: | province TV media city TV media differentiation operation |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
