| 基于形象传播的政府广告 |
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| 引用本文： | 袁文艺,吕雪枫.基于形象传播的政府广告[J].邢台职业技术学院学报,2007,24(6):17-19. |
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| 作者姓名： | 袁文艺 吕雪枫 |
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| 作者单位： | 1. 武汉科技学院,人文社科学院,湖北,武汉,430073
2. 湖北行政学院,公共管理部,湖北,武汉,430070 |
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| 摘 要： | 政府广告是政府形象传播的有效手段,它可以提高公众对政府的关注度,促进公众对政府信息的接受和贮存,引发公众的心理快感和美好联想,影响和引导公众对政府形象的认同。完善政府广告和优化政府形象传播,应该强化政府形象意识,重视政府广告的作用,善于利用网络信息平台,增强政府与民众的互动,发挥政府广告在公共危机事件中的功效,做到政府广告的"与时俱进"。
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| 关 键 词： | 政府形象 政府形象传播 政府广告 |
| 文章编号： | 1008-6129（2007）06-0017-03 |
| 收稿时间： | 2007-09-17 |
| 修稿时间： | 2007年9月17日 |
Government Advertisement in View of Government Image |
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| YUAN Wen-yi,LV Xue-feng.Government Advertisement in View of Government Image[J].Xingtai Vocational and Technical College,2007,24(6):17-19. |
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| Authors: | YUAN Wen-yi LV Xue-feng |
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| Abstract: | Government advertisement is an effective method to disseminate government image.Government advertisement can enhance citizen to focus on government,promote citizen to receive and store government information,elicit mental pleasure and glorious sense of citizen to government,induce citizen to identify government image.In order to perfect government advertisement and government image,firstly,reinforce the awareness of government image and focus on the function of government advertisement.Secondly,make best use of Internet information platform to optimize government image dissemination.Thirdly,take advantage of government advertisement in emergency cases.Last but not least,government advertisement should inherit the past and usher in the future. |
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| Keywords: | government image government image communication government advertisement |
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