| 门票转售和奥运会门票管理研究 |
| |
| 引用本文： | 柳学信.门票转售和奥运会门票管理研究[J].北京体育大学学报,2006,29(7):877-879. |
| |
| 作者姓名： | 柳学信 |
| |
| 作者单位： | 首都经济贸易大学工商管理学院,北京,100026 |
| |
| 摘 要： | 门票转售是竞赛表演市场一种常见的行为.对门票转售的原因及其管理问题进行了分析,并为北京2008奥运会的门票转售问题提供了建议.门票销售市场可以分为初级市场和二级市场,二级市场即转售市场.门票之所以会被转售,是由于其定价过低.分析了门票价格过低的原因,并介绍了美国对门票转售的管理,在此基础上为北京奥运会的门票转售的管理问题提出了建议.
|
| 关 键 词： | 奥运会 门票 转售 门票价格 转售 奥运会 的管理 研究 Management 美国 定价过低 二级市场 初级市场 销售市场 管理问题 北京 分析 行为 竞赛表演市场 |
| 文章编号： | 1007-3612(2006)07-0877-03 |
| 修稿时间： | 2005年1月10日 |
Research on Resale of Tickets and Management of Olympic Games Tickets |
| |
| LIU Xue-xin.Research on Resale of Tickets and Management of Olympic Games Tickets[J].Journal of Beijing Sport University,2006,29(7):877-879. |
| |
| Authors: | LIU Xue-xin |
| |
| Abstract: | Ticket resale is a kind of common and typical behavior in the sport competition performance market.This paper focused on the causes and management of ticket resale and provided several suggestions for the ticket resale in Beijing 2008 Olympic Games.Ticket markets can be separated into primary market and secondary market,and the latter is the resale market.The main reason for ticket resale was that ticket was artificially low priced.This paper analyzed the reasons of ticket under-pricing,and reviewed the management of US ticket resale market.Based on this,several suggestions for the ticket management of Beijing 2008 Olympic Games were provided. |
| |
| Keywords: | the Olympic Games tickets resale |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
