Key points

• Accessibility is often misunderstood as a concept that is niche or of secondary importance.
• Reframing accessibility as improving the overall user experience instantly changes the perspective; accessibility becomes a critical requirement worthy of investment and resources.
• The single most prevalent complaint amongst librarians is the time it takes to get hold of accessible content.
• An accessibility roadmap provides structure and transparency for digital accessibility projects within the organization.
• Publishers' non‐compliance with accessibility standards will increase their risk of sales declines and legal complications over time.
• The SAGE A.C.C.E.S.S.I.B.L.E mnemonic offers suggestions on how to devise a successful accessible publishing programme.