| 传播学视角下的开放存取型学术期刊解读及SWOT分析 |
| |
| 引用本文： | 尹达.传播学视角下的开放存取型学术期刊解读及SWOT分析[J].情报探索,2014(2):57-60. |
| |
| 作者姓名： | 尹达 |
| |
| 作者单位： | 淮阴师范学院图书馆,江苏淮安223300 |
| |
| 摘 要： | 从传播学视角探讨开放存取型学术期刊的特点,包括传播者、传播内容、受众、传播媒介及学术传播效果,以期明确开放存取型学术期刊在学术传播体系中的地位及传播特性；进而运用SWOT分析方法对我国开放存取型学术期刊的优势与劣势、机遇与挑战进行分析,提出促进我国开放存取型学术期刊发展的对策建议.
|
| 关 键 词： | 开放存取 学术期刊 传播学 SWOT分析 |
Communication Science-based Interpretation and SWOT Analysis of Open Access Academic Journal |
| |
| Yin Da.Communication Science-based Interpretation and SWOT Analysis of Open Access Academic Journal[J].Information Research,2014(2):57-60. |
| |
| Authors: | Yin Da |
| |
| Institution: | Yin Da ( Huaiyin Normal University Library, Huai＇an Jiangsu 223300 ) |
| |
| Abstract: | The paper discusses characteristics of open access academic journal in the perspective of communication science, from aspects of journal＇s communicator, communication content, audience, communication media and academic communication effect, so as to define open access academic journal＇s status and communication characteristics in academic communication system. Then it does a SWOT analysis on strength, weakness, opportunity and challenge of open access academic journal in China, and puts forward counter- measures for promoting the development of open access academic journal in China. |
| |
| Keywords: | open access academic journal communication science SWOT analysis |
| 本文献已被 CNKI 维普 等数据库收录！ |
|
