| 地方高校招生宣传对策初探 |
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| 引用本文： | 杨凤勇,郭素珍,张波.地方高校招生宣传对策初探[J].石家庄学院学报,2007,9(5):111-115. |
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| 作者姓名： | 杨凤勇 郭素珍 张波 |
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| 作者单位： | 1. 石家庄学院党委宣传统战部,河北,石家庄,050035
2. 石家庄学院教育系,河北,石家庄,050035 |
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| 基金项目： | 石家庄学院社会科学重点课题 |
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| 摘 要： | 为了提高生源质量,地方高校对招生宣传工作普遍高度重视。但由于缺乏调查研究,目前此项工作还存在宣传内容求全、宣传媒体贪大、宣传时段集中、宣传队伍单薄、宣传投入失衡等诸多误区。针对上述问题可采取以下措施:形成宣传机制;把握宣传重点;定位宣传对象;壮大宣传队伍;完善宣传方式。
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| 关 键 词： | 地方高校 招生宣传 对策 |
| 文章编号： | 1673-1972（2007）05-0111-05 |
| 修稿时间： | 2007-05-08 |
Comments on Publicity to Enrolment in Local Colleges |
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| YANG Feng-yong,GUO Su-zhen,ZHANG Bo.Comments on Publicity to Enrolment in Local Colleges[J].Journal of Shijiazhuang University,2007,9(5):111-115. |
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| Authors: | YANG Feng-yong GUO Su-zhen ZHANG Bo |
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| Institution: | a.Publicity Department;b.Education Department,Shijiazhuang University,Shijiazhuang,Hebei 050035,China |
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| Abstract: | Importance is given to the publicity to enrolment in local colleges for the expansion and improvement of the source of students.However,this publicity work attempts to introduce as much as possible and go in for bigger media;moreover,the period of time for publicity is concentrated,the publicity contingent lacks strength and the fund on publicity is unbalanced.Therefore,we need to form publicity mechanism,grasp its key points,determin its object,expand its contingent and perfect its pattern. |
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| Keywords: | local college publicity to enrolment solution |
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