| 农产品加工产业集群与企业品牌建设分析——以湖北省为例 |
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| 引用本文： | 杨乐,项喜章,吴素春.农产品加工产业集群与企业品牌建设分析——以湖北省为例[J].科技创业月刊,2012(3):23-25. |
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| 作者姓名： | 杨乐 项喜章 吴素春 |
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| 作者单位： | 武汉工业学院经济与管理学院,湖北武汉,430023 |
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| 基金项目： | 2011年度湖北省教育厅人文社会科学研究重点项目 |
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| 摘 要： | 农产品加工产业集群与企业品牌建设存在密切的联系。介绍了我国农产品加工产业集群的特点;分析了产业集群与企业品牌建设的关系,认为产业集群能提升企业品牌,而企业品牌能促进产业集群发展;根据农产品加工产业集群品牌建设中存在的不足,提出完善农产品加工产业集群品牌建设的建议。
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| 关 键 词： | 产业集群 农产品加工企业 品牌建设 |
Analysis of Agricultural Product Processing Industry Cluster and Enterprise Brand Building --Taking Hubei Province as an Example |
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| Abstract: | Agricultural product processing industry cluster close ties with enterprises brand building.Firstly,the characteristics of China’s agricultural product processing industry cluster are introduced;secondly,the relationship between industrial cluster and enterprise brand building is analyzed,namely,industrial cluster can enhance the enterprise brand and enterprise brand can promote the development of industrial cluster;finally,according to the shortcomings in the brand building of agricultural product processing industry cluster,the recommendations to improve agricultural product processing industry cluster brand building are proposed. |
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| Keywords: | industrial cluster agricultural product processing enterprise brand buil~ding |
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