| 中国保险业参与2008年奥运会的营销策略研究 |
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| 引用本文： | 姜同仁.中国保险业参与2008年奥运会的营销策略研究[J].军事体育进修学院学报,2007,26(1):1-4. |
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| 作者姓名： | 姜同仁 |
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| 作者单位： | 安徽财经大学,体育教学部,安徽,蚌埠,233041 |
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| 摘 要： | 2008年第29届北京奥运会的举办，无疑将给中国保险行业带来前所未有的发展机遇。通过对中国保险业参与2008年北京奥运会面临的机遇与挑战的分析，认为建立科学的营销策略，挖掘中国保险业的自身优势，并以准确快速地把握市场需求来抢占市场，是中国保险业最终赢得市场的有效途径。
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| 关 键 词： | 2008北京奥运会 奥运保险 中国保险业 营销策略 |
| 文章编号： | 1671-1300（2007）01-0001-04 |
| 修稿时间： | 2006-09-05 |
Study of Marketing Strategy of Chinese Insurance Industry's Participation in 2008 Olympic Games |
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| JIANG Tong-ren.Study of Marketing Strategy of Chinese Insurance Industry''''s Participation in 2008 Olympic Games[J].Journal of Pla Institute of Physical Education,2007,26(1):1-4. |
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| Authors: | JIANG Tong-ren |
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| Institution: | PE Teaching Unit, Anhui University of Finance and Economics, Bengbu 233041, China |
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| Abstract: | The holding of 2008 Beijing Olympic Games will undoubtedly bring unprecedented development opportunity for Chinese insurance industry.Through the analysis of the opportunities and challenges that Chinese insurance industry will face in 2008 Beijing Olympic Games.This paper suggests that we should construct a scientific marketing strategy,develop the advantages of Chinese insurance industry and seize the market by accurately and rapidly obtaining market demands,which are the effective approaches Chinese insurance industry to win the market. |
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| Keywords: | 2008 Beijing Games Olympic Games insurance Chinese insurance industry Marketing strategy |
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