新闻宣传必须正确把握好舆论导向 |
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引用本文: | 谢才雄.新闻宣传必须正确把握好舆论导向[J].海南师范大学学报(社会科学版),2001,14(5):114-116. |
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作者姓名: | 谢才雄 |
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作者单位: | 海南省琼海市广播电视台,海南,琼海,571400 |
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摘 要: | 坚持正确的舆论导向是新闻宣传的头等大事。广播、电视等新闻媒体是引导公众舆论、影响公众舆论的最佳工具,在新闻宣传中讲政治、严把关,是正确掌握新闻宣传舆论导向的关键;注重典型报道,发挥舆论监督作用,是新闻宣传舆论导向的一个重要内容和环节,把握好新闻宣传舆论导向的“度”,还必须建立一支高素质的新闻工作者队伍。
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关 键 词: | 新闻工作者 新闻宣传 舆论导向 讲政治 典型报道 新闻报道 |
文章编号: | 1006-1053(2001)05-0114-03 |
修稿时间: | 2000年8月22日 |
Press Publicity must Uphold the Correct Opinion Orientation |
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Authors: | XIE Cai_xiong |
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Abstract: | Upholding the correct opinion orientation is crucial to press publicity. Mass media such as broadcasting and television are fundamental to directing and influencing public opinion, thus stress should be laid on politics and strict checks to ensure the correct opinion orientation of press publicity. In addition, priority should also be given to reporting model instances and bringing into play press supervision. And on top of that, it is necessary to build up a contingent of high_quality journalists. |
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Keywords: | press publicity opinion orientation |
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