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电大广告学专业“基于网络的个性化教学”优劣势分析及改进建议
引用本文:陈征.电大广告学专业“基于网络的个性化教学”优劣势分析及改进建议[J].天津电大学报,2011,15(1):45-47.
作者姓名:陈征
作者单位:天津广播电视大学,天津,300191
摘    要:学习支持服务是远程教育质量保证的关键要素,是打造电大服务品牌的重要保证。本文主要介绍中央电大开放教育广告学专业"基于网络的个性化教学"项目试点的实施内容,分析个性化教学的优势与劣势,并提出个性化教学改进建议。

关 键 词:电大  广告学专业  个性化教学

Analysis of Advantages and Disadvantages of Individualized Teaching of Advertising Based on Network and Its Countermeasures
CHEN Zheng.Analysis of Advantages and Disadvantages of Individualized Teaching of Advertising Based on Network and Its Countermeasures[J].Journal of Tianjin R & TV University,2011,15(1):45-47.
Authors:CHEN Zheng
Institution:CHEN Zheng(Tianjin Open University,Tianjin 300191)
Abstract:Learning support is the critical part in the quality assurance of distance education and is the important guarantee of establishing the service brand of RTVU.The article mainly introduces the pilot program of individualized teaching of Advertising in open education based on the network set up by The Open University of China.It introduces itsimplementation,analyzes the advantages and disadvantages,and puts forward some suggestions to improve the individualized teaching.
Keywords:RTVU  Adverting  individualized teaching  
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