| 体育旅游市场及其细分 |
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| 引用本文： | 罗永义,林民牛.体育旅游市场及其细分[J].辽宁体育科技,2009,31(2):20-22. |
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| 作者姓名： | 罗永义 林民牛 |
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| 作者单位： | 1. 池州学院体育系,安徽,池州,247000
2. 安徽铜陵六中,安徽,铜陵,244000 |
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| 基金项目： | 池州学院校级科研基金 |
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| 摘 要： | 论述了体育旅游市场的概念、特征及其市场细分的作用、标准，进一步构建了体育旅游细分市场体系模式，并在此基础上，指出了目前我国体育旅游市场中存在的问题。
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| 关 键 词： | 体育旅游 市场 细分 |
On the market of the sports tourism and its subsection |
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| LUO Yong-yi,LIN Min-niu.On the market of the sports tourism and its subsection[J].Liaoning Sport Science and Technology,2009,31(2):20-22. |
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| Authors: | LUO Yong-yi LIN Min-niu |
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| Institution: | 1.Physical Education Dept. of Chizhou College;Chizhou Anhui 247000;2. Tongling No. 6 Middle School;Tongling Anhui 244000 |
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| Abstract: | This paper dissertates the concept and characteristics of the sports tourism market; and the function and standards of its subsection; further builds a system mode of its subsection market. Based on this, it indicates the problems existing in our sports tourism market. |
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| Keywords: | sports tourism market subsection |
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