| Abstract: | As a special and extensive type of advertising, public service advertising(PSA) has become an important cultural phenomenon. Same as commercial advertisement, PSA can also convey cultural values. Out of similar purposes, however, PSA for disasters between China and other western countries contain many differences. Aiming to reveal the cultural differences, this paper undertakes the analysis of PSA for disasters of China and other western countries from the perspective of inter-cultural communication. |
