| 基于能力培养的市场营销专业实践教学体系研究 |
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| 引用本文： | 沈菲飞.基于能力培养的市场营销专业实践教学体系研究[J].巢湖学院学报,2012(1):141-143. |
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| 作者姓名： | 沈菲飞 |
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| 作者单位： | 巢湖学院经济管理与法学学院 |
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| 基金项目： | 巢湖学院教研课题(项目编号:Jyxm201131) |
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| 摘 要： | 在应用型创新人才的培养目标定位下,市场营销专业实践教学是人才能力培养的主要路径。通过对企业需求人才能力的分解,分析了市场营销专业现有实践教学体系的问题,并结合巢湖学院实际研究如何进行实践教学改革。
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| 关 键 词： | 市场营销 能力 实践教学体系 |
RESEARCH ON THE MARKETING MAJOR PRACTICAL TEACHING SYSTEM ON THE BASE OF CAPABILITY CULTIVATING |
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| SHEN Fei-fei.RESEARCH ON THE MARKETING MAJOR PRACTICAL TEACHING SYSTEM ON THE BASE OF CAPABILITY CULTIVATING[J].Chaohu College Journal,2012(1):141-143. |
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| Authors: | SHEN Fei-fei |
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| Institution: | SHEN Fei-fei(School of Economics and Management and Law,Chaohu College,Chaohu Anhui 238000) |
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| Abstract: | Practical teaching is the main way to raise applied innovative talents.This paper analyzes the exiting problems of practice teaching of marketing major through decomposing the job requirements,and points out how to reform the practical teaching based on Chaohu College practical teaching experience. |
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| Keywords: | marketing capability practical teaching system |
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