| 民族民间体育赛事发展环境研究 |
| |
| 引用本文： | 于志华.民族民间体育赛事发展环境研究[J].体育科技文献通报,2014(12):16-17. |
| |
| 作者姓名： | 于志华 |
| |
| 作者单位： | 中南民族大学体育学院,湖北武汉430074 |
| |
| 基金项目： | 湖北省2012年度社会科学基金一般项目（项目编号：BSY13028）;湖北省民宗委民族文化研究课题重点项目（项目编号：QSZ12005）;国家重大招标课题（项目编号：12＆ZD018） |
| |
| 摘 要： | 随着经济的飞速发展，人们的精神文化需求不断提高，观看体育赛事逐渐由“奢侈品”转为生活常需品。民族民间体育赛事以其独特魅力吸引众多爱好者，成为民族传统体育、体育管理、体育旅游等领域的研究热点。本研究基于PEST框架，对我国民族民间体育赛事所处的政治法律、经济、社会文化和技术等宏观环境进行分析，为其健康发展提供可操作性的路径。
|
| 关 键 词： | PEST框架 民族民间体育 体育赛事 |
Research on the Environment of China＇s National Folk Sports Event Development Based on PEST Framework |
| |
| YU Zhi-hua.Research on the Environment of China＇s National Folk Sports Event Development Based on PEST Framework[J].Bulletin of Sport Science & Technology,2014(12):16-17. |
| |
| Authors: | YU Zhi-hua |
| |
| Institution: | YU Zhi-hua(School of Physical Education, South - Central University for Nationalities, Wuhan 430074, China.) |
| |
| Abstract: | With the rapid development of the economy, people＇s spiritual demand is rising.Watching sports events becomestheir daily necessity.With the unusual attractions, our national folk sports events turn into the hot topic in fields of sports management,sports tourism and so on.Based on the PEST framework,the environment of the events was analyzed and practical measures for its healthy development were provided. |
| |
| Keywords: | PEST framework national folk sports sports event |
| 本文献已被 维普 等数据库收录！ |
