| 科技期刊编辑策划的运作 |
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| 引用本文： | 胡志强,栗延文.科技期刊编辑策划的运作[J].编辑学报,2009,21(5):399-400. |
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| 作者姓名： | 胡志强 栗延文 |
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| 作者单位： | 《通用机械》杂志社,100037,北京 |
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| 摘 要： | 从出版效果、内容把握、吸引阅读、广告营销、品牌建设和经营活动等方面论述编辑策划对期刊出版的重要性;提出了以行业热点、内容相关性和广告市场指向为三角形的编辑策划评价体系,并结合实践介绍如何依据该评价体系做好科技期刊编辑策划工作.
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| 关 键 词： | 编辑策划 科技期刊 评价体系 |
| 收稿时间： | 2009/3/3 0:00:00 |
| 修稿时间： | 2009/3/3 0:00:00 |
Application of the editorial planning in sci-tech journals |
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| HU Zhiqiang and LI Yanwen.Application of the editorial planning in sci-tech journals[J].Acta Editologica,2009,21(5):399-400. |
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| Authors: | HU Zhiqiang and LI Yanwen |
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| Institution: | HU Zhiqiang,LI Yanwen General Machinery Magazine Agency,100037,Beijing,China |
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| Abstract: | The importance of the editorial planning are discussed and emphasized in terms of a successful publication,including its content,readership,ads revenue,branding,and circulation. A 3-faceted evaluating system is suggested based on industry hot issues,relevant coverage,and targeted advertising. Case studies are provided to illustrate how the system is used in running a successful sci-tech journal. |
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| Keywords: | editorial planning sci-tech journal evaluation system |
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