| 启动式的广告创意——一种无意识的视点 |
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| 引用本文： | 冯浩羽.启动式的广告创意——一种无意识的视点[J].福建师范大学学报(哲学社会科学版),2007(3):169-172. |
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| 作者姓名： | 冯浩羽 |
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| 作者单位： | 福建师范大学教育科学与技术学院,福建,福州,350007 |
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| 摘 要： | 广告信息的拥塞使我们把目光投向了无意识的广告形式,广告中的无意识现象及近期内隐记忆的研究成果给我们足够的信心去探讨这一广告形式,而要使内隐经验产生作用关键在于启动,为此我们提出了启动式广告这一概念,并在如何启动上作了一些阐述.
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| 关 键 词： | 无意识广告 内隐记忆 启动式 广告创意 |
| 文章编号： | 24513342 |
| 修稿时间： | 10 20 2006 12:00AM |
Priming Advertising Originality——A Subconscious View |
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| FENG Hao-yu.Priming Advertising Originality——A Subconscious View[J].Journal of Fujian Normal University(Philosophy and Social Sciences Edtion),2007(3):169-172. |
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| Authors: | FENG Hao-yu |
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| Institution: | College of Education Science and Technology, Fujian Normal University, Fuzhou 350007, China |
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| Abstract: | We turn our view to the subconscious advertisement because the information is too congested,the research of unconsciousness and implicit memory spur us to discuss the subconscious advertising.Priming is a key to the implicit experience,thus we bring forward the concept of priming advertisement,and explain how to start up the implicit experience in advertisement. |
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| Keywords: | subconscious advertising implicit memory priming advertising originality |
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