| 试析影响中国体育彩票市场消费者的行为因素 |
| |
| 引用本文： | 王升.试析影响中国体育彩票市场消费者的行为因素[J].体育科技文献通报,2008,16(12):98-100. |
| |
| 作者姓名： | 王升 |
| |
| 作者单位： | 深圳信息职业技术学院,信息经济系,广东,深圳,518029 |
| |
| 摘 要： | 本文藉由微观经济学的消费者行为理论并结合EKB模型的决策过程理论，从消费动机、风险偏好、信息来源与消费实态四方面，对影响我国体育彩票的消费者行为因素进行了分析，并对进一步激发体育彩票消费提出建议。
|
| 关 键 词： | 体育彩票 消费者 行为 影响因素 中国 |
Analysis on Behavioral Factors of Influencing Sport Lottery Consumer in China |
| |
| WANG Sheng.Analysis on Behavioral Factors of Influencing Sport Lottery Consumer in China[J].Bulletin of Sport Science & Technology,2008,16(12):98-100. |
| |
| Authors: | WANG Sheng |
| |
| Institution: | WANG Sheng Department of Information Economy,Shenzhen Institute of Information Technology,Shenzhen 518029,Guangdong China |
| |
| Abstract: | Through using the consumer behavioral theory of microeconomics and combining with the decision-making theory of EKB model,from the four aspects of consumption motivation,risk prefer,information resource and consumption condition,this paper makes analysis on factors of influencing sport lottery consumer behavior in China and puts forward suggestions for further improve sport lottery consumption. |
| |
| Keywords: | sport lottery consumer behavior influence factor |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
