| AHP法在旅游节庆评估体系中的应用 |
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| 引用本文： | 潘娣,郑大宾,汪慧琴.AHP法在旅游节庆评估体系中的应用[J].武汉职业技术学院学报,2008,7(5):91-94. |
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| 作者姓名： | 潘娣 郑大宾 汪慧琴 |
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| 作者单位： | 华中师范大学,城市与环境科学学院,湖北,武汉,430079 |
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| 基金项目： | 湖北省社会科学基金项目 |
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| 摘 要： | 随着人们对旅游节庆重要性的认识逐渐加深，旅游节庆评估也得到越来越多的关注。本文将AHP法运用于旅游节庆评估中，通过定性与定量分析相结合的方法提高旅游节庆评估中的准确性。并以武汉市国际旅游节为例详细阐述了该模式的运作过程。
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| 关 键 词： | 旅游节庆 评估 AHP法 |
Application of AHP on Evaluation System of Tourist Festival |
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| PAN Di,ZHENG Da-bin,WANG Hui-qin.Application of AHP on Evaluation System of Tourist Festival[J].Journal of Wuhan Institute of Technology,2008,7(5):91-94. |
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| Authors: | PAN Di ZHENG Da-bin WANG Hui-qin |
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| Institution: | PAN Di,ZHENG Da-bin,WANG Hui-qin(1.College of Urban , Environmental Science,HuaZhong Normal University,Wuhan430079,China) |
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| Abstract: | With the deepening of people's understanding to the significance of the Tourist Festival,the evaluation of Tourist Festival gets more and more attention.The article uses the principle of AHP(analytic hierarchy process) in the assessment of Tourist Festival and makes a combination of the qualitative and quantitative analysis in order to improve the accuracy of the assessment of Tourist Festival.And it takes Wuhan International Tourist Festival for example to illustrate the process of the mode. |
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| Keywords: | Tourist Festival assessment Analytic Hierarchy Process(AHP) |
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