| 网络热点事件中的舆情关联问题研究 |
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| 引用本文： | 王国华,邓海峰,王雅蕾,冯伟.网络热点事件中的舆情关联问题研究[J].情报杂志,2012(7):1-5. |
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| 作者姓名： | 王国华 邓海峰 王雅蕾 冯伟 |
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| 作者单位： | 华中科技大学 |
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| 基金项目： | 国家社会科学基金重大项目“国家政治安全视角下的互联网虚拟社会风险治理研究”(编号:11&ZD033);国家社会科学基金项目“突发事件网络舆情的信息要素分析与政府治理研究”(编号:10BTQ046);华中科技大学自主创新研究基金“网络膨胀环境下的负向性网络舆情识别与防控研究”(编号:2011WB006)的阶段性成果 |
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| 摘 要： | 热点事件舆情关联现象在网络时代普遍存在。事件通过共同主体、主题或者情绪相互联系,既包括存在于单一热点事件之中的舆情簇,也包括存在于多个热点事件之间的舆情集。研究表明网络热点事件舆情关联是由信息的"眼球经济"效应、媒体的协同过滤和议程设置以及网民的群体记忆等多种因素而促成。舆情关联会促进网民和媒体的事件认知,推动政府治理,但也会造成私人生活的公共化、网民的反向认知、情绪累加和政治冷漠等问题。政府应建立关联舆情数据库以及立体的舆情应对体系,加强媒体管理及网民引导,从而有效地对舆情关联所带来的负面影响进行防控。
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| 关 键 词： | 热点事件 网络舆情 舆情关联 舆情簇 舆情集 |
A Study on Public Opinion Relevancy of Network Hot Issues |
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| WANG Guohua,DENG Haifeng,WANG Yalei,FENG Wei.A Study on Public Opinion Relevancy of Network Hot Issues[J].Journal of Information,2012(7):1-5. |
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| Authors: | WANG Guohua DENG Haifeng WANG Yalei FENG Wei |
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| Institution: | (College of Public Administration,Huazhong University of Science and Technology,Wuhan 430074) |
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| Abstract: | In the era of Internet,the phenomenon of public opinion relevancy is widespread.Public opinions influence and relate to each other through common characters,themes or emotions.There are two major situations.The first is called as public opinion clusters,which cover opinions on one single hot issue;the second is called as public opinion collections,which cover opinions on a variety of hot issues.This study shows that public opinion relevancy is shaped by several factors,including the "eyeball economy" effect,agenda setting function and collaborative filtering recommendation of the media,and the memory of netizens,etc.Public opinion relevancy can promote the cognizance of certain issues of netizens and media and improve public governance by impelling the government to take action accordingly.Meanwhile,however,public opinion relevancy may also publicize personal issues,cause and accumulate adverse opinions among netizens,and lead to indifference concerning on political issues.To effectively control the negative impact brought about by the public opinion relevancy,the government should construct a database of public opinion relevancy and a three-dimensional response system and strengthen media management and internet users guidance. |
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| Keywords: | hot issues network public opinions public opinion relevancy public opinion clusters public opinion collections |
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