| 张家港市邮政商函业务的市场营销策略探究 |
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| 引用本文： | 顾晔.张家港市邮政商函业务的市场营销策略探究[J].苏州市职业大学学报,2013(2):55-59. |
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| 作者姓名： | 顾晔 |
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| 作者单位： | 江苏广播电视大学张家港学院经贸系,江苏张家港215600 |
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| 摘 要： | 邮政商函是邮政业务的基础业务和主体业务,虽然中国在加入WTO之后,邮政商函得到了快速发展,但由于受到种种因素的影响,近年来,张家港市邮政商函业务出现了增长缓慢甚至负增长的现象.在此背景下,对张家港市邮政商函进行了SWOT分析,重新进行市场定位,并提出了相应的市场营销策略.
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| 关 键 词： | 邮政商函 营销策略 SWOT 数据库商函 |
The Marketing Strategy Study of Postal Direct Mail Business in Zhangjiagang |
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| GU Ye.The Marketing Strategy Study of Postal Direct Mail Business in Zhangjiagang[J].Journal of Suzhou Vocational University,2013(2):55-59. |
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| Authors: | GU Ye |
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| Institution: | GU Ye (Department of Economic and Trade, Zhangjiagang College of Jiangsu Radio and Television University, Zhangjiagang 215600, China) |
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| Abstract: | Postal Direct Mail is the basic and main service of the postal business, which has witnessed rapid development since China＇s entry into the WTO. However, in recent years, the development of the Postal Direct Mail business in Zhangjiagang has slowed down for various reasons and even negative growth has ocurred. In this context, the paper conducts SWOT analysis on the Postal Direct Mail in Zhangjiagang, sets new orientation for marketing and proposes marketing strategy. |
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| Keywords: | postal direct mail marketing strategy SWOT database direct mail |
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