| 从国外体育商业化看体育的经济因素和商业价值 |
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| 引用本文： | 孙利军.从国外体育商业化看体育的经济因素和商业价值[J].山东体育学院学报,1996(2). |
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| 作者姓名： | 孙利军 |
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| 作者单位： | 山东省城市建设学校 |
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| 摘 要： | 体育运动的紧张刺激和魅力，人们对明星偶像的崇拜心理，特别是一些国际性的比赛，甚至能牵动观众的民族感情，使体育运动成为当今最能吸引广大观众的娱乐项目。体育运动又是一项牵涉名利和广大商业利益的经济活动，其中加入了商业运作，体育电视转播的发展，电视广告的火爆，风靡欧洲的足球运动，体育衍生商品的收益等，无不显示体育商业价值与日俱增。
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| 关 键 词： | 体育运动，经济因素，商业价值 |
Economic Factor and Commercial Value of Sports in View of Sports Commercialism in Foreing Countries |
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| Sum Li-jun.Economic Factor and Commercial Value of Sports in View of Sports Commercialism in Foreing Countries[J].Journal of Shandong Physical Education Institute,1996(2). |
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| Authors: | Sum Li-jun |
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| Abstract: | The intense provoking and enchantment of sports,people's worship psychology to stars and images,can even affect theca audience's national sentiments.It makes sports the most attractive amusement in mordern time.It's an economic activity involves in fame and business profits.It includes business running,the development of sports TV relay,the hot TV advertisement,the fashionable eurpean football,and the profitable products that come after sports.All of these show that the commercial value of sports is growing with each passing day. |
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| Keywords: | Sports Economic factor Commercial value |
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