| 武术的跨文化传播困境与动漫传播的突破——基于文化软实力的视角 |
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| 引用本文： | 靳守国.武术的跨文化传播困境与动漫传播的突破——基于文化软实力的视角[J].河北体育学院学报,2014(3):51-54. |
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| 作者姓名： | 靳守国 |
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| 作者单位： | 河南机电高等专科学校基础部,河南新乡453003 |
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| 摘 要： | 武术作为中国传统体育的集大成者和民族文化的优秀代表,具有重要的文化价值,具体包括提振民族自信、增强民族凝聚力的对内价值;作为世界认知中国的窗口的对外传播价值;充满和谐意蕴的普世价值等。但是在文化大繁荣、大发展的今天,武术的跨文化传播存在着共通语境欠缺、武术的过度自信与自卑、中国传媒力量单薄等障碍。在分析动漫诸多特点的基础上,认为动漫作为一种新兴的文化产业样态有助于武术对外传播障碍的消解,提出了武术动漫传播应该关注武术内容的符号化、动漫设计的陌生化和动漫的意义化等问题。
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| 关 键 词： | 武术 动漫 对外传播 符号化 陌生化 意义化 |
Difficulties of Martial Arts Cross-cultural Communication and Breakthrough of Cartoon Communication---Based on the Perspective of Cultural Soft Power |
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| JIN Shou-guo.Difficulties of Martial Arts Cross-cultural Communication and Breakthrough of Cartoon Communication---Based on the Perspective of Cultural Soft Power[J].Journal of Hebei Institute of Physical Education,2014(3):51-54. |
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| Authors: | JIN Shou-guo |
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| Institution: | JIN Shou-guo ( The Basic Department , Henan Mechanical and Electrical Engineering College, Xinxiang 453003, China) |
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| Abstract: | Wushu,as a master of Chinese traditional sports and outstanding representatives of national culture,has important value to strengthen national confidence and national cohesion of internal value,and it becomes the window of the world known Chinese foreign spread value,and it is full of the harmonious implication of universal values.But in today’s large-scale cultural prosperity and development,martial arts of the cross-cultural communication exists the lack of common context,wushu’over-confidence and inferiority,thin China media strength and other barriers.Based on the analysis on many characteristics of anime and manga,as a kind of emerging cultural industry shape,this paper thinks that anime and manga helps to remove the obstacle of martial arts foreign communication,and this paper puts forward that anime and manga spread of wushu should emphasize con-tent of symbolization,unfamiliar design,and meaningful anime and manga. |
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| Keywords: | wushu anime and manga foreign communication symbolization unfamiliar meaningful |
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