Trigger videos on the Web: Impact of audiovisual design |
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| Authors: | Ria Verleur Ard Heuvelman Pløn W Verhagen |
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| Institution: | 1. CED‐Groep, Rotterdam;2. Department of Media, Communication and Organization at the University of Twente;3. Department of Curriculum Design and Educational Innovation, Faculty of Behavioural Sciences, University of Twente, The Netherlands |
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| Abstract: | Audiovisual design might impact emotional responses, as studies from the 1970s and 1980s on movie and television content show. Given today's abundant presence of web‐based videos, this study investigates whether audiovisual design will impact web‐video content in a similar way. The study is motivated by the potential influence of video‐evoked emotional responses to related activities in a web‐based learning environment. To examine this, a video scene was designed that follows the concept of an educational trigger video. A trigger video aims to evoking affective responses in viewers with respect to a social problem situation. An experiment was conducted that explored whether the manipulation of two audiovisual design variables—shot length and camera height—of a web trigger video affects how the problem situation and the characters are perceived. The results showed that audiovisual design did impact these video‐related tasks. |
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