| 自组织理论在广告公司组织变革中的运用 |
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| 引用本文： | 代婷婷.自组织理论在广告公司组织变革中的运用[J].新闻界,2010(2). |
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| 作者姓名： | 代婷婷 |
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| 作者单位： | 武汉大学新闻与传播学院,武汉,430062 |
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| 基金项目： | 武汉大学博士研究生科研自主基金资助(项目编号:20081030202000091) |
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| 摘 要： | 提高广告公司在新媒体环境中的系统自适性是其生存和发展的必然选择。本文借鉴自组织理论对企业管理的启示,探讨在广告公司系统中实现无序到有序演化的路径。
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| 关 键 词： | 自组织 广告公司 组织变革 |
On the Use of Self-organization Theory in the Organizational Evolution of Advertising Firms |
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| Dai Tingting.On the Use of Self-organization Theory in the Organizational Evolution of Advertising Firms[J].Press Circles,2010(2). |
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| Authors: | Dai Tingting |
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| Institution: | College of Journalism and Communication/a>;Wuhan University/a>;Wuhan 430062 |
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| Abstract: | To improve the system self-adaptive ability of the advertising companies in the new media environment is an inevitable choice for its survival and development.This article draws on the inspiration of self-organization theory to explore the path of evolution of disorder to order in advertising firms. |
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| Keywords: | self-organization advertising company organizational evolution |
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