| 后现代语境下平面广告形式语言新特征 |
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| 引用本文： | 刘海.后现代语境下平面广告形式语言新特征[J].南昌教育学院学报,2012(5):112-113. |
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| 作者姓名： | 刘海 |
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| 作者单位： | 肇庆工商职业技术学院广东肇庆526020 |
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| 摘 要： | 对于后现代平面广告设计的而言,可以将其理解为是一种兼具了感性、具象和理性与抽象的双重倾向的语言特点,这也决定了后现代广告设计是一种自由开放的博大的语言形态系统。根据分析,后现代语境下平面广告形式语言新特征主要有形象化、隐喻化、解构化和快餐化。
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| 关 键 词： | 后现代 现代平面广告 语言 特征 |
The language features of graphic advertising forms under the context of postmodernism |
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| Liu Hai.The language features of graphic advertising forms under the context of postmodernism[J].Journal of Nanchang College of Education,2012(5):112-113. |
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| Authors: | Liu Hai |
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| Institution: | Liu Hai(Zhaoqing Business and Technology College,Zhaoqing Guangdong,526020,China) |
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| Abstract: | For the modern graphic design,which can be understood as the dual tendency of language features both perceptual and rational,concrete and abstract,it also determines the modern advertisement design is a free and open broad language system.Based on the analyzed results,the language features of graphic advertising forms under the context of postmodernism are visualization,metaphor,deconstruction of aging and the fast food. |
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| Keywords: | postmodern modern graphic advertisement language characteristics |
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