新媒体时代出版社微信公众号运营现状、问题与对策研究 |
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引用本文: | 刘蒙之.新媒体时代出版社微信公众号运营现状、问题与对策研究[J].出版科学,2016,24(4):88-92. |
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作者姓名: | 刘蒙之 |
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作者单位: | 陕西师范大学新闻与传播学院,西安,710062 |
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基金项目: | 2016年国家社会科学基金项目“数字出版背景下的公有领域问题研究”(16BXW032)研究成果之一。 |
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摘 要: | 移动互联网飞速发展,社交网络与社交产品开始衍生出媒体属性,微信公众号成为人们获取资讯和信息的重要渠道,目前许多传统出版社已开设大量微信公众号。本文基于清博指数数据分析研究传统出版社微信公众号 Top50的排名、原创文章比例、原创公号比例等运营状况与存在问题,并在此基础上从内容创作、团队运营、宣传推广和品牌建设方面提出些许改进对策。
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关 键 词: | 出版社 公众号运营 社交媒体 |
The Operation Status Quo、Problems and Countermeasures of Official Accounts of WeChat about Presses at the New Media Era |
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Abstract: | With the rapid development of mobile Internet, the social network and social product all have some function of media. Official accounts of WeChat become a very important channel of the access to information. Now there are a lot of official account of WeChet about presses. According to the data of Qing Bo index , the article wants to discusses the operation status quo and problems of official accounts of WeChat about Chinese presses, and to put forword some measures from the aspect of content , operation, propaganda and brand. |
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Keywords: | Press Official accounts of WeChat Social media |
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