| 高职汽车营销课程案例教学改革的思考 |
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| 引用本文： | 李亚男.高职汽车营销课程案例教学改革的思考[J].广东轻工职业技术学院学报,2011,10(2):53-54,58. |
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| 作者姓名： | 李亚男 |
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| 作者单位： | [1]广东轻工职业技术学院汽车系,广东广州510300;[2]暨南大学管理学院,广东广州510632 |
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| 摘 要： | 案例教学在高职汽车营销课程中具有重要的地位。文章分析了高职汽车营销课程案例教学中常出现的问题并提出了改进的策略。
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| 关 键 词： | 汽车营销 案例教学 课程改革 |
Reflections on Case Teaching in the Course of Automotive Marketing in Higher Vocational Education |
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| Li Yanan.Reflections on Case Teaching in the Course of Automotive Marketing in Higher Vocational Education[J].Journal of Guangdong Industry Technical College,2011,10(2):53-54,58. |
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| Authors: | Li Yanan |
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| Institution: | Li Yanan1,2(Automobile Department,Guangdong Industry Technical College,Guangzhou Guangdong 510300,China,Department of Business Administration,Jinan University,Guangzhou Guangdong 510632,China) |
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| Abstract: | The case teaching ocuupies the important status in the course of atuomotive marketing in higher vocation- al education. The paper analyses the common problems in the case teaching of automotive marketing in higher voca- tional institutes and puts forward the strategies for improvement. |
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| Keywords: | automotive marketing case teaching Teaching reform |
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